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Press Releases
RECENT PRESS Teen Vogue, Now Smell This, Sephora's Beauty & the Blog 05/2008 - SEPHORA DEBUTS THE SCENTSA® FRAGRANCE FINDER 04/2008 - Jan Moran at American Society of Perfumers on June 2 04/2008 - Scentsa® Debuts Custom Features 05/2007 - Scentsa® Wins FiFi Award for Technological Breakthrough of the Year 10/2006 - IBM Chooses Scentsa® as New Featured Retail Innovation
10/2005 - The Fragrance Foundation Engages Fragrance Expert &
Author For
08/2005 - Scents by the Stars: Astrologer and Perfume Author Team in 04/2005 - 2005 HBA Health & Beauty America Expo signs Jan Moran to speak 02/2005 - Pfizer Introduces Scented Rogaine
Product Line with Surprising Scent Facts 11/2004 - Cisco Systems Honors Fabulous
Fragrances.Info in Cisco's Growing with 10/2004 - Jan Moran wins Stevie Awards competition for women entrepreneurs 09/2004 - FabStyle News debuts on NewsCom.com, a Tribune Media-Knight Ridder online media service company  FOR IMMEDIATE RELEASE
THE ULTIMATE
FRAGRANCE GPS San Francisco, CA, May 2008 – Sephora is pleased to announce the introduction of an innovative new device to select stores that will take the guesswork out of finding a new scent or an old favorite, the Scentsa® Fragrance Finder. A state-of-the-art custom program developed especially for Sephora stores, Scentsa is the brainchild of Jan Moran, noted fragrance expert and author of the Fabulous Fragrances book series. “Scentsa will revolutionize the way we traditionally think about finding a fragrance,” said Betsy Olum, Sephora’s Senior Vice President of Marketing. “With this groundbreaking program, our clients will be able to quickly and easily locate a fragrance favorite or discover a new one.” Utilizing award-winning (Cisco Growing With Technology and the Stevie Award for Entrepreneurs), touch-screen technology that runs at lightning speed, the interactive wall-mounted screen found in the fragrance area is a useful tool for not only Sephora’s fragrance experts but also for customer “play”. With the simple tap of a finger on the large-screen display, users can easily navigate the program to find detailed information on the latest fragrances, discover fragrances from the same fragrance family, view images, run videos or find thousands of reviews on a time-honored favorite from around the world; all with cutting-edge clarity. Scentsa allows shoppers to search by:
Winner of a FiFi Award for Technological Innovation from The Fragrance Foundation, Scentsa creator Jan Moran comments: "Very simply, Scentsa makes sense of fragrance. It's easy and fun, and makes anyone an instant expert. In addition, Scentsa offers opportunities for fragrance vendors to showcase their fragrances." This innovative technology rolls out to Sephora locations in New York City (42nd & Madison, 711 Lexington, 150 Broadway, Flatiron, Times Square), Chicago (Northbridge), Las Vegas (Miracle Mile, Venetian), Orlando (Florida Mall), Dallas (Northpark), Atlanta (Lenox Square), Honolulu (Ala Moana), Massachusetts (Burlington), California (Powell Street, South Coast Plaza, Fresno), New Jersey (Garden State, Short Hills), and Washington, DC (Tyson’s Corner, Georgetown). ###
For further information, please contact: About Sephora Sephora, the beauty authority, revolutionized the global beauty industry with its unique retail concept rooted in a powerful combination of unparalleled brand and product assortment, distinctive store design and the beauty expertise of its sales consultants. Sephora offers clients a choice of more than 200 classic and emerging beauty brands across a broad range of product categories including skincare, makeup, fragrance, bath & body, hair care, smile care and tools, as well as the company’s own private label. Sephora was founded in France in 1969 and acquired by Paris-based LVMH Moët Hennessy Louis Vuitton, the world's leading luxury products group, in 1997. Now, celebrating their 10th Anniversary in 2008, Sephora America operates more than 190 stores in the United States and Canada, and the world’s top beauty website, Sephora.com. Sephora Europe has more than 480 stores within 11 countries and has established ten locations in China. Thanks to Sephora’s recent partnerships with HSN, a global multi-channel retailing giant, and JCPenney, one of America’s largest department stores, the beauty authority is now accessible to more clients than ever before. About Crescent House Publishing Scentsa is an innovation of Crescent House Publishing LLC, an award-winning multimedia technology company serving the global retail industry. Founded in 1992 by Jan Moran, renowned author and brand consultant, the company has published best-selling books for the fragrance and beauty industry. Today, with its retail expertise, Crescent House Publishing is an evolving media company that creates marketing and information software solutions for retailers and vendors to reinforce brand awareness, enhance sales training, and create in-store excitement. American Society of Perfumers on June 2
New York, April 2008 - The American Society
of Perfumers 54th annual symposium will be held on Monday, June 2nd, 2008 in
New York City. The round table discussion will include Jan Moran, creator of
the Scentsa® Fragrance Finder and CEO of Crescent House Publishing LLC,
provider of technology systems for marketing and training to retailers and
vendors.
Press Contact: Cheryl Blitzer Scentsa® Debuts Custom Features San Diego, CA, April 2008 – Crescent House Publishing LLC announces a suite of new features for the Scentsa® Fragrance Finder, its multiple award-winning program available in specialty retail and department stores. Scentsa 2008 includes enhanced programming and proprietary hardware. Jan Moran, CEO of Crescent House Publishing LLC, comments: "Scentsa 2008 is now available on our branded hardware, which is supplied to the retailer and maintained by our company. We also have a wide variety of new program features we are introducing in 2008 and 2009." The new flat-panel touch-screens range in size from 15 inches to 32 inches, and are especially designed for brilliant graphics, crystal clear video and audio, lightening speed, and above all, retail reliability. Scentsa units can be placed on counter, mounted on the wall, or positioned in a free-standing unit. The surround may be customized with retailer colors or matched to interior décor.
Press Contact: Cheryl Blitzer Scentsa® Wins FiFi Award for Technological Breakthrough of the Year Los Angeles CA, June 2007 – At an awards ceremony in New York City, The Fragrance Foundation honored Crescent House Publishing LLC with a prestigious FiFi Award for Technological Breakthrough of the Year for its Scentsa® Fragrance Finder. Winners were recognized at the 35th Annual FiFi Awards & Celebration event on Thursday May 31st in the Winter Garden at The World Financial Center. Presenting the award to Scentsa creator Jan Moran was multiple Grammy award winner entertainer, John Legend. Jan Moran, CEO of Crescent House Publishing LLC, comments: "Our Scentsa team is pleased and honored to be recognized by the industry for our unique innovation. We appreciate the efforts of our retail launch partner in bringing the Scentsa Fragrance Finder to retail counters." Rochelle Bloom, president of The Fragrance Foundation, noted, "With a record number of members of the industry present at this year's breakfast, we can look forward to what promises to be an extraordinary FiFi Awards ceremony and celebration on May 31st." Established in 1949, The Fragrance Foundation is a non-profit organization whose mission is to enhance the image of the Fragrance Industry to the public and expand the appreciation and use of fragrance in all its forms across all distribution channels in the Americas. Created by Crescent House Publishing LLC, Scentsa is an innovative touch-screen system that helps customers and salespeople select fragrances. "It's fun, fast, and easy," Moran says. Custom modules include fragrance training, brand launch training, and brand advertising. Moran adds: "With more than 500 new fragrances launched each year, the sheer number of choices is overwhelming. Scentsa solves the retailers' biggest problem: customer confusion. The touch-screen application features current information on more than 6,000 fragrances. Scentsa makes any fragrance advisor an instant expert and instills customer confidence."
Press Contact: Cheryl Blitzer Los Angeles, CA, October 4, 2006 -- IBM showcases Crescent House Publishing LLC's new program, Scentsa® as a prime solution for luxury retailers. CEO and president Jan Moran was invited to demonstrate the unique aspects of the innovative fragrance selector program at a kiosk industry event in San Antonio, Texas. Scentsa is designed to operate on popular touch-screen devices for counter-top or wall-mount, or free-standing use. The thin touch-screens come in a variety of sizes ranging from 15 inches to 32 inches.
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FOR IMMEDIATE RELEASE The Fragrance Foundation Engages Fragrance Expert & Author For National Fragrance Week Los Angeles, October, 2005 - Jan Moran, fragrance authority, entrepreneur, and best-selling author of Fabulous Fragrances I and II, will kick off National Fragrance Week in San Francisco with several events on behalf of The Fragrance Foundation based in New York. Moran's book signing and presentation takes place during an October 17th industry reception, followed by an October 18th Nordstrom event near Union Square. The first West Coast Fragrance Week will feature a Fall & Fragrance-themed cocktail party at San Francisco City Hall on Oct. 17th, 6-9 pm. Sponsored by Bacardi, Firmenich, YSL Beaute, Givaudan, Latitudes International, and Claire Burke by Esscentual Brands, and retailers Sephora, Macy's, and Nordstrom, this event will feature a book signing by Moran and her book Fabulous Fragrances II. On October 18th, 12-3 pm, Nordstrom, located at 865 Market Street in San Francisco will host a book signing by Moran in the Fragrance Department. She will also discuss Discovering Your Personal Fragrance Style. For autographed book presales, contact Jeff Johnson: (415) 243-8500 x1420. The Fragrance Foundation is pleased to announce the debut of Fragrance Week West 2005, a celebratory and educational series of fragrance related events taking place throughout San Francisco, CA, October 17–22nd. Fragrance Week West is launching with the idea of increasing consumer awareness of the exciting and creative world of fragrance. The original Fragrance Week New York has successfully accomplished this goal in New York City for over 20 years.
Visit www.fabulousfragrances.com
for more information.
Fabulous Fragrances II, ISBN: 0-9639065-4-2, $29.95.
Hi-res press images and details.
Press Contact:
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Scents by the Stars: Astrologer and Perfume Author Team in Innovative New System Los Angeles, CA - August, 2005 - Crescent House Publishing announces a new Scents-by-the-Stars feature. "Fabulous Fragrances" author Jan Moran teams with mega-bestselling astrologer Susan Miller, author of the "Year Ahead" and "Planets and Possibilities" books to create new fragrance selections by astrological signs. "I worked with Susan to develop a system for fragrance suggestions by astrological sign," Moran says. "Its fun to see what appears under each sign, and every person knows his or her sign. We take into account the elements, too, such as fire, earth, air, and water. This is the first time such a system has been developed and automated." Millers popular site, www.astrologyzone.com, features monthly forecasts for each sign, as well as an array of Millers bestselling bookstand some books can even be customized with a persons name and birth date. |
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Signs Jan Moran to Speak in New York Los Angeles - Author and fragrance expert Jan Moran will appear in New York City on September 27, 2005 at the HBA Health & Beauty America Expo. She will speak on Successful Fragrance Marketing. The Expo will be held at the Jacob K. Javitz Convention Center, New York City, on September 27, 28, 29, 2005 "I look forward to sharing how technology can improve fragrance marketing," Moran says. "Today's consumers are information-driven, and want to know more about the products they purchase, including fragrance." For more information on the HBA Health & Beauty America Expo, go to www.hbaexpo.com. Moran is a brand communications consultant and author of the bestselling book series, Fabulous Fragrances. NewsCom.com, an online editorial resource from Tribune Media Services and Knight Ridder, distributes her articles and columns.
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with Surprising Scent Facts from Author Jan Moran at NYC Event Los Angeles - Author and fragrance expert Jan Moran appeared in New York City on February 16th on behalf of Pfizer to speak about the benefits of scent in conjunction with the debut of Rogaine's scented products, a hair treatment line clinically proven to regrow hair. The exclusive, aroma-infused event, organized by Edelman Public Relations, was held at the trend-setting Aer Lounge; editors from more than thirty national media publications attended. Dr. Jeffrey A. Miller, a renowned dermatologist and expert on hair regrowth from Penn State College of Medicine, also spoke. "It was a pleasure to join Pfizer's Rogaine team to talk about the physical and emotional benefits of scent," Moran says. "People naturally gravitate toward pleasant scents. In my opinion, the delightful floral and marine scents in Rogaine's new products, Ocean Rush for men and Spring Bloom for women, will encourage regular use for best results. The agreeable aromas make these products a pleasurable addition to women's beauty rituals and men's grooming routines." Moran cited numerous clinical studies that support the benefits of scent. Some surprising scent facts from these studies include: - The human nose can distinguish about 10,000 different aroma molecules. - People can recall smells with 65% accuracy after one year, but visual image recall plummets to just 50% after only four months. - Fragrance use can boost self-esteem, reduce stress, enhance memory, and increase efficiency and accuracy - People perceive those who wear scents as being more attractive, and even slimmer. - Women have a keener sense of smell than men. - Aromas act on the region of the brain that is responsible for memory and emotion. - The sense of smell deteriorates with age. Children have a sharp sense of smell. Moran is a brand communications consultant and author of the bestselling book series, Fabulous Fragrances.
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"Cisco's Growing with Technology Awards" Specializing in content licensing and content distribution, Crescent House Publishing was honored in the Operational Excellence category of the Cisco Growing with Technology Awards 2004 in a ceremony at the Westin St. Francis Hotel in San Francisco. Los Angeles, CA (PRWEB) November 22, 2004 -- Crescent House Publishing was named an Honorable Mention in the Operational Excellence category of the Cisco Growing with Technology Awards 2004. Winners were announced during a ceremony at the Westin St. Francis Hotel in San Francisco on November 16. Founder Jan Moran was on hand to accept the honor. Crescent House Publishing's systems are based on the bestselling Fabulous Fragrances book series. The Cisco Growing with Technology Awards was created to recognize small and medium-sized organizations that demonstrate how networking technology solutions can effectively address business challenges. The winners of the program serve as role models and best practices for other businesses that want to use technology to fuel growth and compete more effectively. A panel of 10 judges selected 15 winners in five categories from more than 700 applications. "It's an honor to be recognized among such an incredible group of forward-thinking businesses," Jan Moran says. "Cisco offers a unique opportunity for recognition and networking; the event highlights growth through technology across a variety of industries." This year's panel of judges is composed of a diverse, cross-section of experts in the field of small and medium business operations. Members include: Ray Boggs, Vice President of Small/Medium Business Research, IDC; Kneko Burney, Chief Market Strategist, InStat/MDR; Helen Chan, Senior Analyst, Yankee Group; Josh Hyatt, Executive Editor, FSB: Fortune Small Business Magazine; Mika Krammer, Research Vice President, Gartner Group; David Morgan, President and CIO, D.W. Morgan Company; Elspeth Jane Murray, Assistant Professor, Queen's University (Canada); Mark Quinn, District Director, U.S. Small Business Administration; Sam Steinhardt, Executive Director of Center for Innovations in Learning at Stanford University; Joe Diodati, Senior Director of Commercial Marketing, Cisco Systems. "This year's winners have proven that there is a correlation between a company's investment in networking technology and success," said Peter Alexander, Vice President, Commercial Marketing, Cisco Systems. "Fabulous Fragrances.Info was selected because they stood out as an organization that uses a network to create sustainable, competitive differentiation, while improving operational efficiencies and effectiveness." Jan Moran is a Harvard Business School graduate, writer and former management consultant. For more information, visit http://www.fabulousfragrances.com. Fabulous Fragrances II, ISBN: 0-9639065-4-2, $29.95. Press images and details: http://www.fabulousfragrances.com/presskit_main.html.
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CRESCENT HOUSE PUBLISHING WINS STEVIE AWARD IN "TECHNOLOGICAL INNOVATOR" CATEGORY at the STEVIE AWARDS FOR WOMEN ENTREPRENEURS Los Angeles
- October 26, 2004 - Jan Moran, proprietor of Crescent House The Stevie
Awards for Women Entrepreneurs, www.stevieawards.com/women, is a national awards
competition recognizing the accomplishments of women small business
owners in the United States. The awards are produced by the Winners were
announced on Friday, October 22 at a gala ceremony at the A total of
18 Stevie Awards were presented in categories ranging from Best "It's an honor to be recognized among such esteemed finalists," says Moran, whose company's systems are based on the bestselling Fabulous Fragrances book series. Advanta Corp.
(NASDAQ: ADVNB; ADVNA) is the exclusive sponsor of The 2004 "The winners
of the Stevie Awards for Women Entrepreneurs reflect the vital The Stevie
Awards for Women Entrepreneurs are governed by a board of "Women
small business owners are at the forefront of business innovation, The elegant
Stevie trophy was designed by R. S. Owens, the same company that
makes the Oscar and the Emmy. Details about The Stevie Awards
for Women Entrepreneurs and the full list of Winners are available
at Jan Moran is
a Harvard Business School graduate, writer and former For more information,
visit www.fabulousfragrances.com. Fabulous Fragrances About The Stevie Awards Hailed as "the
business world's own Oscars" by the New York Post (September
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Los Angeles, CA Crescent House Publishing announces the debut of FabStyle News, an online content program that includes beauty, fragrance, spa, and lifestyle articles and columns. FabStyle News launches on NewsCom.com, a Tribune Media-Knight Ridder media venture that serves print and online editors around the world. "Now it's easy to integrate Crescent House Publishing's regular columns and feature articles into web sites and print media," says FabStyle creator Jan Moran, author of the Fabulous Fragrances book series. The 1000+ library of Fragrance Spotlight columns are brief 150- to 300-word reviews of new and classic fragrances, and include celebrity patrons, awards, and themes. The Scents of Style columns are 300- to 500-word fragrance advice columns. FabStyle feature articles cover fragrance, beauty, spa, and lifestyle issues, and range from 500- to 2500-word articles. Silicon Valley content specialist, Elizabeth Karolczak, represents the new FabStyle News program. Karolczak is the President of OSKAR Consulting, a global content licensing agency active since 1991. Jan Moran is a Harvard Business School graduate, writer and former management consultant. Since 1994, her Fabulous Fragrance books have been sold in Nordstrom, Neiman Marcus, Saks Fifth Avenue, Marshall Field, Dayton's, Dillards, Amazon, and all major book chains. Gale Hayman and Bijan have written forewords to the books. For more information, visit www.newscom.com and www.fabulousfragrances.com. Fabulous Fragrances II, ISBN: 0-9639065-4-2, $29.95. Press images and details: www.fabulousfragrances.com/presskit_main.html.
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Copyright © 2001-2008 Jan Moran
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